Wednesday, November 11, 2009

BTB in Taiwan

The Belize Tourism Board was invited by the Embassy of Belize and CATO in Taiwan to attend TAIPEI'S INTERNATIONAL TRAVEL FAIR (ITF). ITF took the stage from October 30th to November 2nd, 2009 with exhibitors from 58 Countries and Regions occupying 1,206 Booths in total. The venue was Tapei's World Trade Center TWTC. It was attended by a total of 210,752 visitors. Following is the breakdown on the amount of visitors: Oct. 30 (Fri.) - Private + Trade Visitors - 45,956; Oct. 31 (Sat.) - Private Visitors - 63,052; Nov. 1 (Sun.) - Private Visitors - 66,137; Nov. 2 (Mon.) - Private + Trade Visitors -35,607.

Belize showcased its Reef, rainforest and ruins on a beautiful back drop with the theme "BE ONE WITH BELIZE". At the same time we showed our video with closed caption in Mandarin. BTB had Tourists offices, travel agents, wholesalers, government officials, transport operators and travel publishers visit our booth.

BTB also had the opportunity to meet with the Director of Tourism Mr. Kwang-Shoung Chao. We had a candid conversation where he was made aware of the attractions that Belize has to offer. He was amazed at our beaches, our history and our culture. He said "I want to go live in Belize"

During the travel mart days both Charge D' Affaires Mr. Efrain Novelo and Any Leiva, BTB representative were interviewed by the China Post and U Paper , two of the most widely read newspapers and Channel 52 and Next Magazine, two of Taiwan's major media outlets.
Taipei International Travel Fair is the biggest and the most important travel and tourism industry fair in Asia. It is the best place to maximize the efficiency of travel mart by having broad information on several destinations and schemes.

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